Business monitoring Intelligence
Our clients don’t monitor social media to find out what’s going on. They do it to help decide what to do next.
‘Social’ is increasingly a critical business channel, and social business represents a sea-change in the way the public interacts with brands – from an essentially passive model to something approaching active democracy.
This new world demands a new intuition. The insights gained from efficient Social Media Monitoring can translate, in the right hands, into Social Business Intelligence.
Social Media Monitoring is not replaced, it’s adapted.
SMM and SBI need to co-exist: you can’t have the second without an ever-evolving skill in the first.
Brandwatch is perfectly positioned to build on its unique technical capabilities to deliver increased intelligence offerings. Social Intelligence requires a strong R&D capability and a collaborative client/vendor/partner attitude – plus the instinctive emotional intelligence that keeps it user-friendly and fun.
That’s almost a definition of Brandwatch DNA.
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