Implementation of Customer Relationship management
Customer-oriented feature with service response based on customer input, one-to-one solutions to customers’ requirements, direct online communications with customer and customer service centres that help customers solve their questions.
Sales Force Automation
This function can implement sales promotion analysis, automate tracking of a client’s account history for repeated sales or future sales, and also coordinate sales, marketing, call centres, and retail outlets in order to realize the sales force and operations automation.
Marketing Campaign Management
CRM systems for marketing track and measure campaigns over multiple communication channels, such as email, search, social media, telephone and direct mail. These systems track clicks, responses, leads and allows the user to engage the prospect and transfer the information into a sales lead for opportunities to be realised.
This feature helps the company to manage unpredictable growth and demand and implement a good forecasting model to integrate sales history with sales projections.
Integrated Customer Information
This feature is about following the technology trend and skills of value delivering using technology to make “up-to-the-second” customer data available. It applies data analytics technology to aggregate transaction information, to merge the information with CRM solutions, and to provide KPI (key performance indicators).
Analytics & Reporting
CRM analytics and reporting is important as it provide business managers insights into its business, popular products, marketing campaign success, fast moving inventory, sales pipeline, sales forecast, customer support, customer satisfaction levels and many more!
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